Monthly YouTube Live Show
ROLE: Executive Producer
CLIENT: Google / Modev
As the pandemic spread in February and March of 2020, it forced the cancelation of major events and festivals including SxSW in Austin.
Google Assistant’s planned activation there was put on hold, and no understanding of how long the pandemic might force the closure of live events I joined with tech community builder Modev to look at alternative options.
In the space of a week, we conceived and proposed VOICE Talks to Google. A monthly YouTube Live show focused on the voice AI developer market, and showcasing how brands and agencies were integrating Google Assistant with products, services and consumer journeys.
Behind the scenes, I developed the operational plans for production of the show. As it became clear that hosting from a studio with on site crew would not be possible, I shifted to exploring a remote production model where we could safely capture live and pre-recorded content, at broadcast quality, without putting large amounts of video equipment, outside broadcast trucks, or crew on location.
The solution came from Haivision’s open source SRT technology, which allows for IP broadcast using iPhones as high quality capture devices. I recruited a team of talented people from the live streaming community, who were well used to performing tasks that would traditionally be filled by several individual operators in a traditional video workflow. This flexibility of approach enabled us to accomplish broadcast level quality at a fraction of the cost and effort.
The final piece of the puzzle was to craft a launch campaign targeted to Modev's database of more than 60,000 developers and brand experience leaders and leverage Google's partner contacts to create a stunning line up of relevant content that would draw them in.
The result was not just a pivot away from live events to virtual events, but an evolution beyond just recreating a live format. VOICE Talks is proudly a piece of high end live video content:
After 7 episodes:
34,378 hours of content consumed
89 brands & partners highlighted