ACLU100 @ SxSW
CLIENT: Mars on Gravity
LOCATION: SxSW (Austin, TX)
Over 4 months, visitors to the the ACLU100 experience walked through immersive experiences, met leading civil rights activists, and watched performances from artists dedicated to creating a more just society.
The largest stop on the tour, SxSW was the perfect platform to showcase the work of the ACLU over the past 100 years. The highlight of the 5 days came from Tom Morello, who premiered a performance of his new album The Atlas Underground to 3,500 fans.
The ACLU100 featured panel talks and performances with ACLU figures, artists and celebrities including Padma Lakshmi, Amber Heard and K Flay. The tour went on to hit 14 cities, spreading important messages around civil liberties, mass incarceration and immigrants rights across the country.